Thursday, November 20, 2014

What will Chick-fil-A look like today?

Warning, the video that I am sharing has foul language and is not for the faint of heart. 

What’s the difference between us and the competition? 

People like me exist. People like Alex exist. And a cord of three strands is not easily broken. 

Alex and I wore the same uniform to work one day, unfortunately. 

We are Chick-fil-A, it’s not just what we do, it’s who we are. I don’t say this because of ego or because of some goal we want to accomplish. In our marketing training classes, our home office tells us that we are the brand. What we say and do as individuals within that brand, make the brand. 

What have you done with another person for 17+ years? 

John Maxwell says that everything rises and falls on leadership. We trace our success back to a single person-our leader-Truett Cathy. If that’s the case, think about what our executive committee does. A group of like minded men who run Chick-fil-A get together once a month for over 17 years and discuss leadership. You can’t just let information like that sit, you have to write about it, you have to produce some results with the ideas you have formed. And out comes a brand-Chick-fil-A. Out comes a book. Out comes training classes. Results are produced by people. 

The closest example I know of that is outside of business is marriage. Think about what it means to have labor pains, and what that life giving formula has produced for us. Every leader we have has been born with a mother who went through labor pains to get that child to take it’s first breath. 

Men get together and produce a company, when a man and women meet in marriage they produce another life. 

Ecclesiastes 4:9-12 


This group of verses has a stark contrast from one verse to the next. In v9-they have a reward for the partnership, and in v10- there is a warning to an individual who falls by himself. Believer or non believer, how does one warm himself when he is alone? 

It takes two.  

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