Keep those changes coming

What else could be wrong with behemoth PGA TOUR?

Communication: When one person does not clearly explain something to another individual it creates a hole. A hole to be filled with the imagination and creative thinking. Lack of clear communication creates massive problems.

Creating channels and a culture of clear communication and questions if the point is not clear is crucial to any organizations' success. The more effective/non-time wasting communication takes place between different levels of a tall organization, the better that organization will be.

I have a hearing problem. I make it an extra point to make sure I heard what was said, and if not to ask again until I understand. It is crucial for my internship that am able to hear and comprehend what I am being told.

What improvements can the PGA TOUR make?

Start by finding out what their customers want out of a golf tournament. Talk to the people who regularly attend and see what excites them about the product. Instill change in the tournaments from year to year to see these changes through. Ask questions like what was the worst part of the tournament this year? What did you like best about it? They could go to their marketing department and ask them to come up with a survey and a nice incentive as a free round of golf or a putter or something tangible that the person/people would like.

Asking questions, do the results, and be patient for the people to come back and see the changes that were made.