Someone is about to talk about you.
Instead of focusing on what isn't positive, let's focus on what is: People are talking about you. If it is a critic who is widely acclaimed, you may consider changing whatever that person recommended. But as Seth points out, reacting to critics allows the lizard brain to be turned on pleading for you to stop what you are doing and go back to what was easy and comfortable.
Let your shield down, allow a couple of blow to land. See how that feels. If you can’t take it, find another profession. If you feel nothing, take out a pen and a piece of paper and come up with “Ideas to Shake Up the Marketplace.”